The NRA, held at Chicago’s McCormick Place May 5-8, has proven to be one of the most relevant industry events on Sammic’s 2012 calendar. 

This edition has seen a positive growth in attendee and exhibitor numbers, and Sammic being at a privileged location has noticed a positive influx of visitors from the previous year. The 2012. But it has not all been an increase in quantity of visitors, quality has been on the rise as well. This show has enabled Sammic team to meet with many of its representatives, consultants, dealers and end users both from North and South America and get them acquainted with the new product introductions.. Moreover, during this days new business opportunities have arisen from all corners of the Nation and new rep groups have been added to the network.

Sammic’s team at the show was made up of Xabier Goenaga, Agustín Quesada and Gorka Agirrezabal from Sammic headquarters in Spain, and Jorge Bianchi, James Pearson and Julen Ibarzabal from the US subsidiary

Showcased lines at the show were Food Prep Equipment (hand mixers, vegetable preparation machines, combination vegetable prep-vertical cutter mixers, potato peelers and planetary mixers), Food Preservation (vacuum packing machines and accessories) and Cutlery Dryiers & Polishers. .

The brand new line of Thermal Cirtulators and Water Baths for Sous Vide cooking were showcased at this event to complement the already successful vacuum packing machine line. Feedback on the sous vide units has been so positive and this new category is likely to be added to the US product offering in the near future. 

(Sammic Team at NRA Show: Julen Ibarzabal, Xabier Goenaga, Jorge Bianchi, Agustin Quesada, Gorka Agirrezabal).

Vidotto joins Sammic from Tea Monkey, where as operational director he was responsible for setting up new stores, specifying equipment and managing shop fit-outs.

Mark Vidotto's extensive knowledge of the commercial catering equipment market, and retail and commercial distribution markets, will be invaluable for our customers.

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The jury from Sammic and Restaurant Martín Berasategui, through careful consideration of experience, communication skills, and videos and recipes submitted, has chosen the following cooks to be the next Sammic Scholars for BasqueStage:

Brenden Darby Brenden Darby is a graduate of Johnson & Wales University, where he graduated Dean’s List and Honors Society. He is also completing is WSET (Wine and Spirits Education Trust) Advanced Certificate. He recently spent six months traveling and volunteering in Southeast Asia, and also has varied restaurant experience under his belt. Follow Brenden: Brenden's Blog  Brenden's Twitter

Luuk Hoffman Luuk Hoffman is a young Dutch cook, a graduate of the Hotel School in the Hague and a current student at Sterklas in Amsterdam for an advanced culinary degree. He has worked with an impressive roster of chefs and his ambition is to cook in top restaurants across the world and eventually own his own place. Follow Luuk: Luuk's Blog Luuk's Twitter

Congratulations Brenden and Luuk, we are looking forward to welcoming you at Sammic Headquarters in Azkoitia!

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Food&HotelAsia (FHA) has its humble beginning in 1978 consisting initially of FoodAsia and HotelAsia. With a focus on promoting the Asian food and hospitality industry, FHA has grown tremendously along with the industry as the premier trade event synonymous with the food and hospitality industry in Asia and beyond. Today, the show is a made up five specialised events namely FoodAsia, HotelAsia, Bakery&Pastry, HospitalityStyleAsia and HospitalityTechnology; and an up-and-coming segment named Tea&Coffee.

18th edition of FHA2012 has taken place from 17th to 20th April 2012 and we have introduced our products, specially the new range of vegetable preparation machines and combi models. 

We introduced our complete range of Ware Washing and Dynamic Preparation equipment, giving a special relevance to our new range of Vegetable Preparation Machines and Combi models, as usual in the last months. 

A successful event. See photos!

The NRA show is the biggest Foodservice market place in all USA. In 2011 and during this year, 2012, the restaurant industry is reporting a significant sales growth. Exhibit at NRA Show 2012 connect with a massive group of high-level decision-makers and influencers from all across the foodservice and hospitality industry.

During this event, our visitors will be able to appreciate all our range of products available in the USA and specifically see how we have been able to obtain The Perfect Cut with our new Vegetable Preparation Machines as well as the Vacuum Packing Machines which keep all the quality and flavor of the food longer in the refrigerator.